Business

Designers Roles

02The curriculum

Modules and topics

18 modules, 135 topics.

Foundational content12 modules

Core content in the space, explaining the essentials of this skill.

01 — Start Here

Understanding The Design Industry Map

10 topics

  • Why Design Titles Are Confusing
  • الفرق بين الـ Role والـ Skill
  • Why Companies Use Different Titles
  • Agency vs Startup vs Enterprise
  • Freelance vs In-House Designers
  • How AI Is Changing Design Roles
  • The Difference Between Execution & Thinking Roles
  • Specialization vs Generalization
  • What Designers Actually Get Paid For
  • Understanding Career Value

02 — UI Designer

The Visual Execution Specialist

10 topics

  • What UI Designers Actually Do
  • Interface Design Fundamentals
  • Layout & Spacing Systems
  • Typography Systems
  • Responsive Design Basics
  • Visual Consistency
  • Component-Based Design
  • Design Polish & Precision
  • Common UI Designer Mistakes
  • Why Visual Quality Still Matters

03 — UX Designer

Designing How Things Work

11 topics

  • User Experience Fundamentals
  • User Flows
  • Information Architecture
  • Cognitive Load
  • Wireframing
  • Journey Mapping
  • Usability Thinking
  • Interaction Logic
  • Research Basics
  • Problem Solving vs Decoration
  • UX Beyond Screens

04 — Product Designer

The Bridge Between Business, Users & Systems

11 topics

  • Product Thinking
  • Feature Design
  • User Needs vs Business Goals
  • Systems Thinking
  • Metrics & Product Decisions
  • Designing For Outcomes
  • Prioritization
  • Product Strategy Basics
  • SaaS Product Thinking
  • Product Designers In Startups
  • Why Product Design Is Growing Fast

05 — Brand Designer

Designing Perception & Identity

11 topics

  • Brand Identity Systems
  • Logo Thinking Beyond Logos
  • Brand Strategy Basics
  • Visual Language
  • Art Direction
  • Emotional Positioning
  • Typography In Branding
  • Color Psychology
  • Brand Consistency
  • Storytelling Through Design
  • Why Branding Is More Than Aesthetic

06 — Graphic Designer

The General Visual Communicator

10 topics

  • Marketing Design
  • Social Media Design
  • Print Design
  • Editorial Layouts
  • Presentation Design
  • Advertising Materials
  • Fast-Paced Production Work
  • Communication Through Visuals
  • Graphic Design As A Foundation
  • Moving Beyond Canva-Level Design

07 — Motion Designer

Designing Movement & Timing

10 topics

  • Motion Principles
  • Timing & Rhythm
  • UI Motion
  • Brand Animation
  • Storytelling Through Motion
  • Transition Design
  • Emotional Direction Through Animation
  • Motion Psychology
  • After Effects Fundamentals
  • The Growing Need For Motion

08 — Design System Designer

Designing Scalable Design Infrastructure

11 topics

  • Components
  • Tokens
  • Design Consistency
  • Documentation
  • Scalability
  • Pattern Libraries
  • Design Operations
  • Reusability
  • Multi-Team Systems
  • System Governance
  • Why Systems Thinking Matters

09 — Design Lead

Leading Designers, Not Just Designs

11 topics

  • Leadership Fundamentals
  • Design Reviews
  • Mentoring Designers
  • Team Communication
  • Creative Direction
  • Prioritization
  • Hiring Designers
  • Feedback Systems
  • Managing Quality
  • Decision Making Under Pressure
  • The Difference Between Senior & Lead

16 — Role Breakdowns

Analyzing Real Designers & Teams

17 — Career Mapping Exercises

Building Your Personal Career Direction

18 — Design Career Debates

The Industry Has No Single Correct Path

Context content6 modules

Where this skill meets the other spaces.

10 — Art Director vs Creative Director

Execution Direction vs Vision Direction

10 topics

  • Art Direction Fundamentals
  • Creative Direction Fundamentals
  • Campaign Thinking
  • Visual Leadership
  • Big Picture Thinking
  • Managing Creative Teams
  • Concept Development
  • Brand Direction
  • Communication Across Teams
  • The Difference Between Leading Visuals & Leading Ideas

11 — Career Paths Between Roles

How Designers Transition Between Specializations

10 topics

  • UI → Product Design
  • Graphic → Brand Design
  • UX → Product Strategy
  • Brand → Art Direction
  • Motion → Creative Direction
  • Becoming Multi-Disciplinary
  • The Risk Of Staying Generic
  • Skill Stacking
  • Career Positioning
  • Building A Transition Roadmap

12 — MENA Market Reality

Understanding The Regional Design Industry

10 topics

  • Salary Ranges In MENA
  • Egypt vs GCC Market
  • Agency Salaries vs Product Companies
  • Freelance Pricing
  • Remote Opportunities
  • Why Some Designers Stay Underpaid
  • Value-Based Positioning
  • Portfolio Quality vs Experience Years
  • The Rise Of AI Product Companies
  • Future Demand In The Region

13 — Portfolio Direction By Role

Different Roles Need Different Portfolios

10 topics

  • UI Portfolio Structure
  • Product Design Case Studies
  • Branding Presentations
  • Motion Showreels
  • Hiring Expectations
  • Portfolio Storytelling
  • Showing Process vs Showing Results
  • What Recruiters Actually Look For
  • The Problem With Generic Portfolios
  • Positioning Yourself Clearly

14 — Design Roles In The AI Era

What Changes — And What Becomes More Valuable

15 — Finding Your Place

Understanding Yourself As A Designer

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